mdb ASSEMBLY CX overhaul, 2019
Led a company-wide OKR to revamp the furniture assembly CX for four brands at Million Dollar Baby.
Instruction manuals had always been a thorn in the side for both our consumers and internal teams. With artwork and assembly steps generated by each individual factory, they lacked a consistent approach and were optimized for the ease of those creating the manual, as opposed to those using it.
Special mention to Yanchi Huang who was dedicated to usability research and the graphic design of the manuals during her Summer internship.
The project broke down into the following KRs:
KR-1: Identify and Solve Top 8 Assembly Problems for Cribs and Dressers
KR-2: Design Visual Templates for 4 Brands
KR-3: Create Graphic Library for Top 10 Confusing Actions
KR-4: Test Assembly of 6 Products with New Manuals
KR-5: Apply Enhancements to 100% of New Items and Prioritized Existing
The bulk of the project’s impact came from improvements within KR-1: Identify and Solve Top 8 Assembly Problems for Cribs and Dressers.
EASY-TO-FIND HARDWARE
EASY-TO-FIND PARTS
ONLY USE SYMBOLS FOR DIRECTION & ATTENTION
IMAGES ARE LARGE, PERSPECTIVE IS CLEAR
ONE ACTION PER STEP
MAINTAIN CLARITY OF BIG PICTURE
MULTI-LINGUAL SOLUTIONS
SIMPLIFY PART AND HARDWARE PAGES
BEFORE
Too Many Actions Per Step
Hardware Actions Small and Likely to be Missed
Excessive Arrows and Warnings
AFTER
One Action Per Step
Hardware Actions Highlighted in Grey
Arrows Only Used for Physical Movement
BEFORE
Hardware Small and Easily Missed
Hard to Discern Which Part You are Installing
Liable to Over-Drive Screw in Step 8
Text in Two Languages Clutters Space
AFTER
Hardware Called Out at Top
Action Parts in Bold
Mistake Prediction on Step 11
No Text Can Serve Three Languages without Clutter
BEFORE
Hard to Discern English and Spanish Sections
Unrelated Info Squished on Same Page
AFTER
Branded Welcome Headers Offer Easy Entry Points to Three Languages
Parts and Tools Given a Separate Spread
new VISUAL TEMPLATES set the tone ACROSS four brands and a fresh voice GIVES parents-to-be the confidence to make it happen.
BEFORE
Babyletto Cover
AFTER
Babyletto Cover
